[{"id":174244659336,"handle":"aviation-supplies-academics-inc","title":"Aviation Supplies \u0026 Academics Inc.","updated_at":"2025-10-10T21:51:15-04:00","body_html":"\u003cp\u003eASA was started as Merrell Aviation Ground School by Creighton Merrell in 1940. The company’s primary goal soon became the training of post-war military pilots returning from active duty to work in the early civilian airlines. Plotters, regulations and training manuals were the first products. In 1960, the company broadened its production and development efforts with additional pilot supplies and books added to the ground school training line.\u003cbr\u003e\u003cbr\u003eIn 1969, the company became Northwest School of Aviation under a new owner, Roy Beech. The company’s goal was the franchise of the popular Merrell Ground School under the name “Aviation Seminars of America,” or ASA.\u003cbr\u003e\u003cbr\u003eIn November, 1976, Joe Cucchiari purchased the company. “Aviation Supplies and Academics” replaced Aviation Seminars of America as the name to go with the ASA acronym, and the company again broadened its product line to add cassette courses and new books and training materials. The company was incorporated in 1977. In 1981, Joe Finelli joined the organization, bringing 20 years of experience in printing and publishing with him. Publishing and manufacturing has since become the principal company mission.\u003c\/p\u003e\n\u003cp\u003e\u003ciframe title=\"Embedded Video Player\" width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/Emb_a2DvFtE\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen=\"\"\u003e\u003c\/iframe\u003e\u003c\/p\u003e","published_at":"2020-03-11T14:53:09-04:00","sort_order":"best-selling","template_suffix":"","disjunctive":true,"rules":[{"column":"vendor","relation":"equals","condition":"Aviation Supplies \u0026 Academics Inc."},{"column":"vendor","relation":"equals","condition":"Aviation Supplies \u0026 Academics In"}],"published_scope":"web","image":{"created_at":"2020-07-20T11:57:22-04:00","alt":"Shop for Aviation Supplies \u0026 Academics Inc. products.","width":500,"height":500,"src":"\/\/www.pilotshq.com\/cdn\/shop\/collections\/ASA_Logo.jpg?v=1672277315"}},{"id":189145677960,"handle":"coupon-eligible","title":"Coupon Eligible","updated_at":"2025-10-10T21:54:15-04:00","body_html":"","published_at":"2020-12-14T21:11:58-05:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"vendor","relation":"not_equals","condition":"Lightspeed Aviation"}],"published_scope":"global"},{"id":172784451720,"handle":"log-books","title":"Log Books","updated_at":"2025-10-10T07:05:57-04:00","body_html":"","published_at":"2020-03-04T16:24:22-05:00","sort_order":"best-selling","template_suffix":null,"disjunctive":true,"rules":[{"column":"type","relation":"equals","condition":"Log Books"}],"published_scope":"web"},{"id":285856989320,"handle":"new-additions","title":"New Additions","updated_at":"2025-10-10T21:54:15-04:00","body_html":"","published_at":"2024-05-13T22:18:55-04:00","sort_order":"created-desc","template_suffix":"","disjunctive":false,"rules":[{"column":"variant_price","relation":"greater_than","condition":"1"},{"column":"type","relation":"not_equals","condition":"Surplus Manuals"},{"column":"variant_inventory","relation":"greater_than","condition":"0"}],"published_scope":"global"}]
The finest and most verstile logbooks for aviators. ASA's logbooks have been "The Standard" of the industry for over 30 years and comply with the FAA's recordkeeping requirements. With so many options, there is a logbook that's right for you. Versatile, easy-to-use and flexible enough to fit any pilot's needs, student or ATP.
